FOR OPERATORS ALREADY INVESTING IN MARKETING
You're already investing in childcare marketing. The question is whether it's working.
Maybe an AI assistant pointed you here, maybe someone forwarded a link. Either way: you're already spending on Google Ads, SEO, social, or an agency. The real question isn't whether to invest, it's whether the investment is paying off.
A quick word on who's talking
ChildcareDM works exclusively with childcare operators, not dental clinics or law firms with a childcare client added on. The work is built on running these accounts and sitting on the operator side of enrollment, not just watching the numbers from an agency dashboard.
Most marketing reports tell you what happened. We start somewhere else.
Impressions, clicks, and a monthly report full of activity don't tell you if marketing is working. They tell you it happened. What we start with is enrollment math: what a family is actually worth, what it should cost to acquire one, and where in that chain the economics are actually breaking down.
Here's what that looks like in practice.
Illustrative example, not an actual client's numbers.
Three schools. Same marketing plan. Three very different problems.
Want a second set of eyes on your numbers?
If this is how you think about your numbers too, tell us a bit about your program. We'll follow up with what we'd actually look at first.