Practical guides for childcare operators: diagnosis before spend, benchmarks from real accounts, and honest comparisons of your options.
Taking Over an Existing Childcare Center
What to change, what to keep, and the order to do it in when the name, phone, and website change but the address stays the same.
Marketing for Multi-Location Childcare Organizations
Why portfolio averages hide real problems, and a practical framework for allocating budget by location, not headcount.
How to Measure Childcare Marketing ROI
Why platform reporting isn't enrollment reporting, and the framework for connecting spend to family lifetime value.
Childcare Marketing & Enrollment Benchmarks 2026
Real enrollment and cost-per-lead numbers pulled from active accounts, so you know what's normal before you panic over your own.
How to Increase Childcare Enrollment
The four-number funnel diagnostic and five places enrollment leaks, before you spend another dollar on ads.
How Much Should a Childcare Center Spend on Marketing?
The lifetime-value math that changes the question, plus budget benchmarks by situation.
Why Your Daycare Google Ads Aren't Working
Seven failure modes, a nine-point settings audit, and the order to fix them.
Childcare Marketing Agency: How to Choose the Right One
An honest comparison of coaches, done-for-you agencies, generalist firms, and in-house hires.
Montessori Marketing: Getting Your Real Differentiation Seen
Why the strongest philosophy in childcare often has the weakest marketing, and a six-area framework to fix it.