Your website must communicate effectively and immediately, and in the manner most appropriate to your target audience. Does that mean large, engaging graphics? Video tutorials or introductions? Real-time news and updates throughout the site?

We work with our website clients to analyze trends, and perform competitive analysis and analytics to strategize the best ways to encourage user engagement. And because your website is often the first place your audience will go to find you, we make sure it's all up-to-date. We'll handle ongoing edits, create announcements, proactively update back-end elements, and other tasks to keep your site current.

Generating leads and prospective enrollments is your main goal. Optimizing your website and online listings to generate interest requires both art and science.

Your marketing message and branding must be solid. But beyond that, the technical components that encourage users to engage with your ads and website are always changing and evolving. We work with our clients to maximize the "sales" efforts of their marketing while retaining an informational and friendly persona that's necessary in childcare marketing. We'll get to know your business and your goals, and design a custom lead generation strategy that will encourage your audience to get in touch.

Competing for localized search engine traffic in your area is an absolute must to compete. Families searching for "daycare" or "best preschool in my area" are obviously a high-priority target, and all of your competitors are aiming for the same keywords to reach them.

Most SEO firms are set up to go after a national, non-specific audience. Local-area SEO is an emerging field, and we specialize in not only local, but childcare local. Here's how we can help:

• Website architecture review/code clean-up for higher results in search engines
• Submit sitemaps to major search engines
• Optimize page titles and and meta descriptions
• Devise an ongoing content strategy
• Leverage social media for improved search results

If you don't have full-time, internal help to generate a steady stream of blog posts, video, Facebook and Twitter statuses, it almost always gets lost on the to-do list. And if you look to outsource these tasks, it admittedly requires more of a partnership between client and vendor than any other component of digital marketing.

We've been developing childcare-specific content for nearly 5 years. All schools and "brand" messages are different, but having the experience of knowing what content connects is vital to success.

Constant measurement and adjustment is the key to success. We provide robust reporting that integrates all aspects of your digital marketing program.

• WEBSITE ANALYTICS
  We’re Google Analytics certified, and will set up and configure your installation to track and measure all the key data points that truly matter. This way, you'll know where your traffic is coming from, what it costs, and what those users do once they get to your website.

• CONVERSION METRICS
  It's critical to learn how users are interacting with your content, and how they’re ultimately getting into your lead funnel. We'll measure downloads, video views, contact form submissions, mobile clicks-to-call and more.

• INTEGRATED DASHBOARDS
  No confusing spreadsheets or links to portals that leave you more frustrated than informed. We design custom dashboards to consolidate reporting, making review quick and easy.