Spending More on Marketing but Getting Fewer Tours?

If that's true for you, you're not alone — and "more ads" isn't the answer.
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It's not in your head: childcare marketing isn't working the way it used to.

Over the past few years, centers across the country have experienced the same pattern:
  • Inquiries are down — even when ad spend is up.
  • The leads that do come in — feel lower quality than before.
    • Competitors seem to be winning — but you can't see why.
    • Your marketing "reports" — show clicks and impressions, not tours and enrollments.
    You've tried agencies. You've boosted posts. You've spent money. But nobody can tell you why it's not working — or what to do about it.

    Childcare Enrollment Intelligence (CEI)

    CEI is a diagnostic framework built from 10+ years of childcare-specific performance data. It answers one question:

    We built CEI because "more ads" isn't a strategy. Before you spend another dollar, you need to know:

    • Which marketing channels are actually producing inquiries — and which are wasting money
    • Why a competitor with fewer reviews is outranking you in local search
    • Where parents are dropping off between "interested" and "scheduled tour"
    • What's changed in your local market that your current strategy isn't accounting for

    This isn't a report. It's the intelligence layer that tells you what to fix first.

    What CEI Reveals

    Local Visibility Gaps You might have 85 Google reviews and still rank #14 for "preschool near me" — while a competitor with 30 reviews sits at #1. We show you exactly why, and what it's costing you in tours.
    Lead Quality Breakdown Not all inquiries are equal. We track which channels produce parents who actually tour — and which ones produce noise.
    Funnel Leaks If 100 parents visit your website and 3 book a tour, something's broken. We find where the drop-off happens — awareness, consideration, or conversion — so you stop guessing.
    Competitive Intelligence We map your market: who's winning local search, who's running ads, and where the gaps are that you can own.

    What We Help You Solve

    We use Google Ads, local SEO, analytics, and conversion strategy to answer these questions. But the deliverable isn't "more marketing." It's enrollment clarity.

    • Where are my inquiries coming from — and why did they drop?
    • Why is my competitor ranking above me?
    • Am I spending money in the right places?
    • Which of my locations are lagging — and why?
    • How do I know if my marketing is actually working?

      Enrollment shouldn’t feel unpredictable.

      Start with a short conversation to see whether there’s a clear opportunity to improve inquiries and enrollment — and whether we’re a fit to help.
      Get Started

      1 Location, 20, or 200 — The Question Is the Same

      We work with single-center owners who are tired of guessing, and multi-location operators who need visibility across markets.

      The common thread: you want to know what's actually working before you spend another dollar.

      Independent centers looking to restore predictable inquiry flow
      Multi-site groups with uneven enrollment across locations
      Operators who've been burned by agencies that couldn't explain results
      Owners who are ready to treat marketing as a business decision, not a line item
      If you're looking for the cheapest option or a "set it and forget it" package, we're probably not the right fit. If you want a strategic partner who can show you exactly where the problem is — let's talk.

      Childcare, Daycare & Preschool Marketing You Can Trust

      1+
      years specializing in childcare and preschool marketing
      1+
      early childhood education centers served
      $0
      of childcare-specific ad spend managed

      We don't work with dentists, lawyers, or plumbers. We work with childcare operators — because this industry has its own enrollment cycles, its own parent decision-making patterns, and its own competitive dynamics.

      Generic agencies miss that. We don't.

      Get Started

      Work Directly With the Strategist — Not an Account Rep

      No hand-offs. No junior coordinators. No "your account manager will get back to you."

      You work directly with Cory Gabel, the architect of the CEI framework — someone who's managed thousands of childcare campaigns and can tell you in plain language what's working and what isn't.

      Small team. Fast. Focused on outcomes.

      • Experts in childcare
      • Focused on enrollment, not activity
      • Truly invested in your results
      • Fast
      • Nimble
      • Specialized

      Thinking about enrollment growth?

      Let’s start with a short conversation about your current marketing and enrollment goals. We’ll help determine where the real opportunities lie — and whether we’re a fit to help you get there.
      Get Started