Enrollment Intelligence for Childcare Operators

Spending More on Marketing but Getting Fewer Tours?

If that's true, you're not alone — and more ads isn't the answer. ChildcareDM works with childcare and early education operators to build the strategy, systems, and accountability that actually move enrollment.
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The marketing is running. The seats aren't filling.

Over the past few years, centers across the country have experienced the same pattern:
  • Inquiry volume down, or wrong families
  • You're getting reports full of clicks and impressions, but nobody can tell you what's actually driving enrollment
    • Competitors with worse programs are consistently outranking you and out-enrolling you
    • You have a media vendor, maybe internal staff, maybe both — and no one owns the full picture
    You've tried agencies. You've boosted posts. You've spent money. But nobody can tell you why it's not working — or what to do about it.

    Most childcare marketing is built to report activity. Not fill seats.

    Vendors measure what they can control — clicks, impressions, open rates. Those numbers look like progress. But they don't connect to a toured family, an enrolled child, or a full classroom.

    After working with 225+ early childhood education centers and managing over $8 million in childcare-specific ad spend, the pattern is consistent: operators aren't failing because they're not spending enough. They're failing because nobody has built a system that connects marketing activity to enrollment outcomes — and then holds it accountable.

    That's the only problem ChildcareDM exists to solve.

    What We Help You Solve

    We use Google Ads, local SEO, analytics, and conversion strategy to answer these questions. But the deliverable isn't "more marketing." It's enrollment clarity.

    • Where are my inquiries coming from — and why did they drop?
    • Why is my competitor ranking above me?
    • Am I spending money in the right places?
    • Which of my locations are lagging — and why?
    • How do I know if my marketing is actually working?

      Enrollment shouldn’t feel unpredictable.

      Start with a short conversation to see whether there’s a clear opportunity to improve inquiries and enrollment — and whether we’re a fit to help.
      Get Started

      One location or twenty — the problem is usually the same.

      We work with independent childcare operators, franchisees, and multi-site groups across the country. The size of the portfolio changes the complexity of the engagement. The core problem is almost always identical: marketing activity that isn't connecting to enrollment outcomes.

      Single & Small Operators

      You're running the center and making the marketing decisions. You may have a vendor you inherited or a platform you signed up for. You need to know if it's working — and what to do if it isn't. Our modular services let you start where the need is biggest and build from there.

      Multi-Site & Growing Operators

      You have internal resources, vendor relationships, and a portfolio to manage. What you need isn't more execution — it's strategy that sits above the channels, connects the data, and holds every piece accountable to enrollment outcomes. That's the engagement we're built for.

      Childcare, Daycare & Preschool Marketing You Can Trust

      1+
      years specializing in childcare and preschool marketing
      1+
      early childhood education centers served
      $0
      of childcare-specific ad spend managed
      Get Started

      You work directly with the strategist. Not an account manager.

      ChildcareDM was built on a simple premise: childcare operators deserve marketing expertise that's as specialized as the industry they're in. After a decade working exclusively in early childhood education — across independent operators, franchise networks, and multi-site groups — the gaps are always the same. Generic marketing advice from generalist agencies. Vendor reports that measure activity instead of outcomes. No one accountable to enrollment.

      Every ChildcareDM engagement is led directly by Cory Gabel — not handed off to a junior team. That means the strategy, the analysis, and the accountability sit with someone who has seen the inside of this industry from every angle.

      Ready to start?
      Let's find out if there's a real fit.

      Tell us about your centers and what you're trying to solve. We review every submission and respond within one business day — with a straight take on what we're seeing, not a package presentation.
      Get Started