Marketing for Daycare:
DELIVERING DATA-DRIVEN RESULTS
DELIVERING DATA-DRIVEN RESULTS
WEBSITE ANALYTICS
We’re Google Analytics certified, and we'll set up and configure your installation to track and measure all the key data points that truly matter. This way, you'll know where your traffic is coming from, what it costs, and what those users do once they get to your website.
PAID SEARCH PERFORMANCE
By leveraging data from both Google Analytics and AdWords, we can glean the most important information needed to track trends and make constant adjustments and optimizations.
CONVERSION METRICS
It's critical to learn how users are interacting with your content, and how they’re ultimately getting into your lead funnel. We'll measure downloads, video views, contact form submissions, mobile clicks-to-call and more.
WEBSITE ANALYTICS
We’re Google Analytics certified, and we'll set up and configure your installation to track and measure all the key data points that truly matter. This way, you'll know where your traffic is coming from, what it costs, and what those users do once they get to your website.
PAID SEARCH PERFORMANCE
By leveraging data from both Google Analytics and AdWords, we can glean the most important information needed to track trends and make constant adjustments and optimizations.
CONVERSION METRICS
It's critical to learn how users are interacting with your content, and how they’re ultimately getting into your lead funnel. We'll measure downloads, video views, contact form submissions, mobile clicks-to-call and more.
Educational Playcare
19 Connecticut locations
After working with a previous paid search provider, Educational Playcare asked ChildcareDM to re-strategize their campaign. They wanted digital marketing solutions that were both proactive and reactive, and a provider that kept them informed every step of the way.
- CTR increase from 1.83% to 6.22%
- 795% more conversions
"Digital marketing and advertising is complicated and constantly evolving which makes it problematic to manage and difficult to measure results. What’s more, it has been our experience that most providers eventually develop a “set it and forget it mentality” which leaves money on the table.
ChildcareDM is different. Their proactive methods keeps them ahead of market trends and on top of new features. What’s more, their proprietary reports and responsive approach have enabled us to quickly identify areas where we can improve, assuring that we are always maximizing our advertising dollars. With ChildcareDM, we know that they’re dollars well spent."
–Tom Wiley, Dir. of Communications, Educational Playcare
Educational Playcare
19 Connecticut locations
After working with a previous paid search provider, Educational Playcare asked ChildcareDM to re-strategize their campaign. They wanted digital marketing solutions that were both proactive and reactive, and a provider that kept them informed every step of the way.
- CTR increase from 1.83% to 6.22%
- 795% more conversions
"Digital marketing and advertising is complicated and constantly evolving which makes it problematic to manage and difficult to measure results. What’s more, it has been our experience that most providers eventually develop a “set it and forget it mentality” which leaves money on the table.
ChildcareDM is different. Their proactive methods keeps them ahead of market trends and on top of new features. What’s more, their proprietary reports and responsive approach have enabled us to quickly identify areas where we can improve, assuring that we are always maximizing our advertising dollars. With ChildcareDM, we know that they’re dollars well spent."
–Tom Wiley, Dir. of Communications, Educational Playcare
Apple Montessori Schools
15 New Jersey locations
ChildcareDM took over paid search management in spring 2017. Apple Montessori Schools wanted digital marketing solutions that were affordable yet effective, and customizable when needed.
- CTR increase from 2.08% to 5.05%
- Lowered cost-per-click >20%
- Weekly campaign adjustments based on active enrollment
Apple Montessori Schools
15 New Jersey locations
ChildcareDM took over paid search management in spring 2017. Apple Montessori Schools wanted digital marketing solutions that were affordable yet effective, and customizable when needed.
- CTR increase from 2.08% to 5.05%
- Lowered cost-per-click >20%
- Weekly campaign adjustments based on active enrollment
KLA Schools
25 national locations
Since spring 2016, ChildcareDM has been providing AdWords and website management to KLA Schools. With locations across the US, flexibility, adaptability, and effective SEO and lead generation were necessary for the success of the strategy.
- Revamped all location websites for better conversion measurement
- Increased CTR from <1% to 4.50%
- 170% conversion increase
KLA Schools
25 national locations
Since spring 2016, ChildcareDM has been providing AdWords and website management to KLA Schools. With locations across the US, flexibility, adaptability, and effective SEO and lead generation were necessary for the success of the strategy.
- Revamped all location websites for better conversion measurement
- Increased CTR from <1% to 4.50%
- 170% conversion increase
Can we help your marketing for daycare?
We'll review your current digital marketing (and website, social pages, local SEO, etc.) and give you a free summary and action plan.
No strings attached.