ENROLLMENT MATH

A family who enrolls can be worth thousands. How much can you spend to acquire them?

Enter your own numbers below. Most operators have never run this math, which is usually the actual problem.

Average monthly tuition

Average months a family stays enrolled

months

Not sure? Most centers land somewhere between 18 and 36 months.

Share of leads that actually enroll

18%

Conservative
10% Benchmark
18% High-performing
25%

Your profit margin

15%

Thin
5-10% Typical
15% Strong
25%+

Share of her profit you'll reinvest to win her

Conservative
15% Benchmark
25% Aggressive
40%

What one family is worth over her time with you

What she actually profits you, after costs

A realistic ceiling to spend winning her

What that puts a single lead at

Tell us about your program

A few details and we'll build this out for real. We'll email you within 24 hours with a customized breakdown using your own numbers, what a realistic lead cost looks like for your center, and what a plan built around it would actually include.