I talk to childcare operators every week who are frustrated with enrollment. They’re running Google Ads, posting on social media, updating their websites. They’re doing all the things — but inquiries are still inconsistent, and they can’t figure out why.
The conversation usually goes like this:
“We’re spending $3K/month on ads but only getting a handful of leads.”
“Our Riverside location is crushing it, but our Maple Grove location can’t seem to convert anyone.”
“We tried Facebook ads last year and they worked… until they didn’t.”
Here’s what I’ve learned after managing ~$5 million in childcare ad spend across nearly 200 locations:
The problem isn’t that you need better marketing. The problem is you can’t see what’s actually happening.
You don’t know why Riverside converts at 45% while Maple Grove sits at 12%. You don’t know which search terms are driving real inquiries vs. tire-kickers. You don’t know where parents are dropping off in your funnel — is it the website? The tour scheduling? The follow-up?
So you keep throwing money at “marketing” hoping something sticks. More ads. More posts. More activity.
But activity without intelligence is just expensive guessing.
This is what Childcare Enrollment Intelligence (CEI) solves.
CEI isn’t about running better ads (though we do that too). It’s about building systems that show you:
- Which locations have systemic enrollment issues vs. seasonal dips
- Where inquiry momentum is breaking down across your funnel
- What parent search behavior is telling you about local demand
- Which creative, messaging, and offers actually move the needle
When you can see what’s happening, you stop guessing and start making strategic decisions.
You stop asking “should we spend more on ads?” and start asking “why is our tour-to-enrollment conversion 20% lower at Location B?”
That’s a different conversation. And it leads to different outcomes.
The operators who are winning right now?
They’re not just doing more marketing.
They’re running enrollment like the sophisticated business it is.
If you’re leading a multi-site childcare operation — and you’re tired of flying blind, tired of making enrollment decisions based on gut feel instead of intelligence — let’s talk.